OK, it's time for me to eat some steaming hot humble pie.
Last June I blogged that "only business twits tweet". However, my own business forays into social networking and media on behalf of first myself and then my clients have proved me wrong.
I still maintain that it is not the be-all and end-all or the next best thing since sliced bread. But I have seen the benefit first hand - so much so that one of my clients is now showing an increase in measurable website traffic of between 15-28% as a result of their Twitter account. They still have to use the other tools in their marketing box to convert that extra traffic into business though!
And one last point. Please, please, please, please, please do not confuse your personal and business social media identities.
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